Big multi-national corporations are not generally in my range of interest. However the story of Emeco's Navy Chair caught my attention. I loved that there was a thought process beyond just recycling the aluminium from soft drink cans. Through collaboration something highly functional and stylish was designed. More importantly, the project is an awesome example of the recycling possibilities on a large scale. Hopefully this project encourages other big corporations to consider their redundant products and take a greater role in their next life.
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